18 Jul Gran Barón, a Mediterranean lifestyle
Gran Barón represents a lifestyle that is closely tied to millennia-old Mediterranean customs. The moderate consumption of wine is a cultural factor present in many societies; it is a way of life associated with a healthy and balanced diet dominated by food obtained from traditional crops grown in the geographical area bathed by the Mediterranean (such as maize, olives and grapes).
This, according to the Foundation for Wine and Nutrition Research, is a lifestyle that could be behind some of the highest longevities recorded in countries where wine consumption during meals is important, and more particularly in Mediterranean countries.
To an important extent, Gran Barón represents these cultural and social values and decidedly lends itself to this lifestyle.